Veronika Miller

Veronika Miller

About Veronika

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A Beginner's Guide to London Design Festival

  • Baroncelli Lighting Design
    Baroncelli Lighting Design
  • Best & Lloyd Lighting
    Best & Lloyd Lighting
  • Melin Tregwynt Woolens
    Melin Tregwynt Woolens
  • Melody Rose Skull Cup
    Melody Rose Skull Cup
  • Paper Vase Cover in Vermeer Milkmaid
    Paper Vase Cover in Vermeer Milkmaid
  • Orbit Lamp
    Orbit Lamp
  • Philip Watts Design
    Philip Watts Design
  • Richard Brendon Reflect Collection
    Richard Brendon Reflect Collection
  • Rothschild Lighting
    Rothschild Lighting
  • Tejo Tiles
    Tejo Tiles
  • Textiles by Halsted
    Textiles by Halsted
  • Timorous Beasties Marble
    Timorous Beasties Marble

London Design Festival was officially established in 2003 to promote the vibrant design and arts scene in the city of London that had begun to concentrate its exhibits each year around mid September. In other words, London Design Festival became the overarching entity, designed to promote and structure nearly 400 concurrent events in and around London.
The main trade shows during London Design Festival are 100% Design with its interiors, commercial, kitchen & bath and building segments; Design Junction, an alternative trade show in the old postal sorting office with a mix of vintage, crafts and larger design brands; Tent London with its hundreds of artisans and makers, co-located with Superbrands, a collection of larger design brands and finally, the grande dame of the British design world, Decorex with its focus on luxury interiors brands.

If you've never been, I really recommend you plan a trip for this amazing show that remains one of the most inspiring creative design events in the world.

Tip: We've rented a private home for our team from One Fine Stay in lieu of a hotel. It gives you a chance to unwind at the end of the day, soak in one of those deep bathtubs the Brits are so fond of, chat with the rest of the team over a nice glass of wine, have access to a private kitchen and laundry and, typically, pay less than for a bunch of hotel rooms.

We were on location for a week and have brought you Modenus' top design finds from each of the main shows:

100% Design:

Held in West London's Earl's Court, 100% is most like an actual trade show. We love that the space is designed around a central bar area with emerging artists, otherwise found off to the side or back of an exhibit hall, lining the entrance ways to the respective pavilions. Tip: Time for a bite to eat after the show, head over to The Atlas Pub (, a local favorite and quintessentially London pub.

South African Pavilion

South Africa was represented in a new international pavilion and wowed with artisanal work that ranged from small furniture pieces to crafts to jewelry and dinnerware.

Mambo Unlimited Ideas (

Mambo, a product design firm with focus on innovation, creativity and fun made quite a splash with a mix of mid-century furniture, tiles and whimsical accessories.

Philip Watts Hardware (