Veronika Miller

Veronika Miller

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DXV Window Series: VOA Architecture

VOA, a global architecture and design firm with over 300 employees and nine locations around the world, still knows what matters. The firm prides itself in always finding the human connection in its projects, in creating spaces that enhance their environment and in blending its capabilities of a multinational company with the care and attention of a boutique design studio. 

Renaissance Beijing Wangfujing by VOA Architecture
Renaissance Shanghai Putuo by VOA Architecture
Case in point was their most recent project for DXV's New York Window Series, a monthly exhibit of creative design inspiration in DXV's flagship showroom in the Flatiron District. Led by VOA's Vice President / Director of Hospitality Design, Sophia Chan, the team set out to interpret some of DXV's most modern pieces from the Percy Collection. 

DXV by American Standard - Percy Collection
Sophia explains: “Our window design uses pieces from the DXV Percy Collection to create a storefront that is graphic, modern and edgy – a visually alluring vignette that appeals to the casual passerby and the seasoned design aficionado alike”. 

DXV NYC Showroom Window by VOA Architecture - VOA Team

VOA Team (L to R): Christina Lo, Erik Millward, Charles Mitchem, Ricardo Bermudez, Mavis Tang, Sophia Chan, Eli Dunbar, Yu-Cheng Hsieh

DXV NYC Showroom Window by VOA Architecture Detail
DXV NYC Showroom Window by VOA Architecture - Copper Pipes
The inspiration came from the central element of water coursing through a network of copper pipes to tell the “modern, dynamic, luxurious but overlooked story of daily rituals.” In their striking contrast, the two windows express VOA New York’s vision of the DXV brand and the contemporary Percy line of products, while defining the attitude and style of VOA New York. 

DXV NYC Showroom Window by VOA Architecture Conceptual Rendering
DXV NYC Showroom Window by VOA Architecture Moodboard
The VOA team collaborated on the project from concept sketches to exploring inspirational materials and shapes...

DXV NYC Showroom Window by VOA Architecture
…. to using their various strengths and capabilities to not only design but also build the displays often after-hours or on weekends. 

Please follow #DXVlovesNYC on Twitter and stay tuned to Decade XV Magazine for more on DXV’s window design series.